Hormel Foods Corporation Category Development Analyst Co-Op Internship in Bethlehem, Pennsylvania

Category Development Analyst Co-op -- Bethlehem, PA

Company Description:

Inspired People. Inspired Food.™

Hormel Foods Corporation, based in Austin, Minn., is a global branded food company with over $9 billion in annual revenues across more than 80 countries worldwide. Its brands include SKIPPY®, SPAM®, Hormel® Natural Choice®, Applegate®, Justin's®, Wholly Guacamole®, Hormel® Black Label®, Columbus® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named one of "The 100 Best Corporate Citizens" by Corporate Responsibility Magazine for the 10th year in a row, and has received numerous other awards and accolades for its corporate responsibility and community service efforts. In 2016, the company celebrated its 125th anniversary and announced its new vision for the future -- Inspired People. Inspired Food.™ -- focusing on its legacy of innovation. For more information, visit www.hormelfoods.com and http://csr.hormelfoods.com/.

Job Purpose: This internship position will mainly work with the Bethlehem office category development analyst team on projects that include analyzing and developing category plans, tactics, and strategies that are consistent with marketing objectives and customer needs.

The co-op intern will be exposed to a complex set of competitive issues and strategies around geographic markets, brands, categories, customers, management, negotiations, and marketing.

During the co-op internship, this individual will interact with individuals in a variety of job functions, including marketing, sales, retail operations, consumer insights, and syndicated data suppliers. These contacts may range from Hormel field and Corporate-based individuals to retail customers.


As part of their assignment, the individual in this co-op internship will assist the category development team in the following:

  • Assessments of categories/brands with the goal of improved business results, including sales, distribution, profitability and brand share growth for the customer and Hormel Foods Corporation.

  • Development of category-based recommendations based on "pulling" and analysis of data from various sources, including internal Hormel data, retailer-specific POS/internal data, and IRi syndicated data

  • Recommendations development, which may include new item distribution, distribution opportunities, shelf space management, merchandising strategies for various markets, and customer performance tracking.

  • This individual may be asked assist in the presentation of these recommendations to one or more Hormel retail customers.

Additional experiences include:

  • Sales presentation to Corporate team

  • Lead/develop key customer project to be presented to the retailer at the end of 6-month co-op internship

  • Assist local customer headquarter sales team to develop promotional planner, utilizing trade budget, and volume forecasting

  • Participate in retailer food shows with customer headquarter sales team

  • Opportunities to shadow and work cross-functionally with other divisions

  • Some overnight travel, including Corporate and other Hormel field sales offices

  • Competitive product cuttings to evaluate product differences and attributes


  • Must graduate in December 2019, May 2020 or August 2020 and be enrolled in the Food Marketing program with a minimum 3.0 cumulative GPA

  • Demonstrated leadership, persuasive, initiative, and communication skills are necessary for success in this position

  • Possess knowledge of computers, syndicated data, space management tools, spreadsheets, databases, and category management tools

  • Possess a strong work ethic and an entrepreneurial spirit

  • Must be a Citizen or National of the United States, a lawful, permanent resident, or have authorization to work in the United States

  • Applicants must not now, or any time in the future, require sponsorship for an employment visa

  • Must be comfortable with the preparation and consumption of meat products; more specifically, pork, beef, chicken, and peanuts

Location and Hours:

  • Bethlehem, PA sales office.

  • Position is full time, 40 hours per week beginning late May and ending mid-December.


  • Competitive salary

  • Paid housing allowance

  • Company car provided with gasoline/mileage allowance

  • Reimbursement of all expenses incurred on the job

Application Instructions:

Please visit http://www.hormelfoods.com/careers to apply online.

Hormel Foods Corporation is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.


Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled